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For brands · UGC campaigns

Launch a UGC campaign.
Pay for videos you approve.

Set a brief, a video target, and a price per video.
Creators submit edited UGC. Approve your favorites. Run them as ads.

Book a callHow it works

Pay per approved video · +10% management fee

Illustrative campaign · Green = approved · Red = rejected

Three creators submit UGC to your brand’s campaign. Two videos are approved and go on to your brand’s Meta and TikTok ads. The rejected video stops at review.

Creators bring the ideas. You choose the videos worth running.

How UGC campaigns work

You publish the brief. Creators make user-generated content (UGC) for your brand.

01

Brief

Tell creators what to make. Set a video target and a fixed price per video.

02

UGC Video

Any creator can join. They make and submit fully edited videos for your brand.

03

Approve

Approve your favorites, request changes, or reject videos that don’t fit.

Your brand. Your approval.

Approve, revise,
or reject.

Send clear feedback. Creators remake and resubmit their videos. You decide when the work is ready.

  1. 01

    Request a revision

    Tell the creator exactly what to change.

  2. 02

    Approve the revised video

    Review the new version before accepting.

  3. 03

    Reject what doesn’t fit

    You make the final call on every video.

Campaign activity

Live preview

Example campaign activity: a creator joins, submits a UGC video, and receives approval or rejection. You can request a revision, review the remade video, and approve the new version.

Simple ways to pay creators.

Pay per video

Available now

Set your rate. Pay only for approved videos.
Creators receive the full amount.

+10% management feeBook a call

Share of ad spend

Coming soon

Creators earn a percentage of the ad spend
behind their videos.

A few things to know

Before you launch.

Have a campaign in mind?
Let’s talk it through.

Book a call
Who can join a campaign?

Any creator can join and submit work for your brief. You choose which finished videos to approve.

Do we set the number of videos and the price?

Yes. You choose the video target and a fixed price per approved video when you publish your campaign.

What if a video isn’t right for our brand?

Ask for a revision or reject it. Creators get paid when you approve their videos.

How is the DansUGC fee calculated?

We add 10% to the creator budget fulfilled through approved videos. It isn’t deducted from creator pay.

Can creators earn a share of our ad spend?

That model is in development. For now, campaigns use a fixed payout per approved video.

Does the creator post on their account?

No, but please book a call. This can be arranged with some creators.

Your next campaign starts here

Ready to launch your UGC campaign?

Book a call. We’ll help you shape the brief, video target, and budget.

Book a call