Content License

"Content" means any video, image, photograph, B-roll clip, package asset or custom creator deliverable made available through DansUGC, including previews and free content, and any frame, still, crop, excerpt or copy of it.

"Purchase" means each completed acquisition of Content, whether paid by card, credits, subscription allowance or API, and including free, promotional and bundled Content. Each Purchase is licensed separately.

"Effective Date" means 00:00 Pacific Time on October 26, 2026.

"License Term" has the meaning in clause 3. "You" means the account (personal or team) that made the Purchase.

Subject to payment and to this License, DansUGC grants you a non-exclusive, non-transferable, worldwide license, for the License Term, to reproduce, edit (by hand or with AI-assisted editing tools, within the AI rules in the Terms & Conditions), publish, display and distribute the Content to advertise and promote your own brands, products, apps and services, in organic posts and paid advertising on any channel, including social media, websites, apps, email and connected TV.

Each Purchase licenses the Content for one brand. Agencies may use a Purchase for one client brand. Using the same Content for another brand or client requires another Purchase.

Running Content as an ad from a creator's own social account ("whitelisting" or "Spark Ads") is not included unless agreed in writing.

Purchases on or after the Effective Date. The License Term is 12 months from the date of the Purchase. For custom videos, it is 12 months from the date the video is delivered to you. Your dashboard shows the end date of each Purchase.

Purchases before the Effective Date ("Legacy Purchases"). Content you obtained before the Effective Date keeps the perpetual license it was sold with. All the restrictions in clause 6 still apply to Legacy Purchases.

Perpetual upgrades. If you buy a perpetual license or perpetual upgrade for a Purchase, the License Term for that Purchase has no end date.

When a License Term ends:

• organic posts you published during the License Term may stay up where they were published, but must not be boosted, promoted, re-shared or reposted;
• paid advertising using the Content must stop running by the end date, and no new ads, ad sets or campaigns may use it;
• you must not publish the Content anywhere new, or use it in new materials, including edits made during the License Term;
• you must stop downloading the Content and delete stored copies of the raw files within 30 days.

Content used in breach of this clause is unlicensed use and may be treated under clause 8.

You may renew a Purchase for another 12 months, or upgrade it to a perpetual license, at the price shown in your dashboard at the time, before or after the License Term ends. A renewal bought after the end date runs from the date it is bought; it does not cure use made while the license had lapsed.

• Use the Content for NSFW or adult content, gambling, betting or casinos, or anything that harms or misrepresents a creator, including implying a creator personally endorses a product they have not used.
• Use AI to generate new content from the Content, to alter the people in it (including expressions, lip-sync, voice, face swaps and retouching), or to train or fine-tune AI models, as set out in full in the Terms & Conditions. AI-assisted editing, such as cutting, reframing, captions and color, is allowed.
• Resell, sublicense, share or give away the raw files, or offer them as stock, templates or part of a content library, except as an authorized reseller under clause 7.
• Register the Content, or a creator's likeness, as a trademark, or claim ownership of it.

A platform or reseller that DansUGC has authorized in writing may license Content to its own end customers through DansUGC's API. Each end-customer license is a separate Purchase under this License, with its own License Term. The reseller must pass these terms on to its end customers and remains responsible for their compliance.

If you breach this License, DansUGC may end your license for the affected Content immediately, suspend your account, and apply the penalties in the Terms & Conditions, in addition to any other remedy. We may also end the license for any Purchase that is unpaid, refunded or charged back.

DansUGC and its creators keep all rights in the Content not expressly granted to you. Creators keep their likeness rights. Our records of each Purchase, including its date, License Term and the License version in force, are conclusive unless shown to be wrong.

We may update this License for future Purchases. A change never shortens or narrows the license of a Purchase you have already made: each Purchase stays under the version in force when it was made.