- Are DansUGC clips real people or AI?
- Real people. Every one of the 6,500+ clips was filmed by one of 50+ verified creators on their own phone. None are AI-generated, and the license forbids generating AI content from them.
- Can I preview clips before buying?
- Yes. Every clip plays as a preview on dansugc.com/broll and in its detail view, with no account and no payment. Previews are lower resolution and carry a PREVIEW label; buying unlocks the clean original file.
- How much does a clip cost, and do I need a subscription?
- No subscription needed: a clip is $15 by card, and you can check out up to 100 clips without an account. On a credit plan a clip is 11 credits, which works out to $8–$11 per clip depending on the plan. Curated packages start at $100.
- What format and resolution are the clips?
- You get the creator's original file. In a random sample of 292 clips (October 2026), 96% were vertical 9:16, 85% were 1080p or sharper (30% 4K), and 93% were MP4 (the rest MOV), encoded H.264 or HEVC. Most clips run 6–17 seconds.
- Can I use the clips in paid ads and Instagram Reels?
- Yes. Each purchase includes a non-exclusive, worldwide, 12-month commercial license (renewable, or upgradable to perpetual) for paid ads and organic posts on TikTok, Instagram Reels, YouTube Shorts, Facebook, websites and email. You can edit clips by hand or with AI-assisted editing tools; AI generation from the clips, altering the people in them, and reselling raw files are not allowed.
- Will other brands use the same clips?
- They can: the library is shared, so a clip is licensed non-exclusively. Most teams make a clip their own by pairing the reaction with their product demo, a caption hook and their own pacing. For footage only you can use, order custom videos from the creator roster.
- How do app founders use these clips?